Purple Cow
Purple Cow is backordered and will ship as soon as it is back in stock.
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Purple Cow
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Transform Your Business by Being Remarkable
Godin shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, and Dyson have in common? Seth Godin urges you to put a Purple Cow in everything you build and everything you do.
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